Bask in the Aura.
The UP Play Max features all-new Auracast compatibility, opening up a whole new world of options for shared listening. In the past, listening to Bluetooth audio together would be limited to two listeners awkwardly sharing half of the experience with an earbud each, a solution so detrimental to audio quality that the end result is even less effective than each listener’s half of the experience.
Auracast solves this problem by offering a quick and effective method for Bluetooth broadcasting to an unlimited number of listeners. Anyone with compatible headphones can join in on the experience, dropping in and dropping out without the need for passwords or pairing.
With a single UP Play Max, you can share the experience with as many people as you like, wherever you are.
*Auracast functionality will be added in a firmware update shortly after launch
Play Together.
For those who may not have Auracast-compatible headphones, the UP Play Max still offers ways to share the connection.
Connect simultaneously and seamlessly to two pairs of headphones or earbuds using the SBC codec, without the struggle of syncing screens or compromised sound. Simply connect, press play, and get lost together in the joy of sharing your favourite music and movies.
Game On.
Bluetooth audio is convenient, but usually comes with latency, which breaks immersion in TV and movies, and can instantly cripple a gaming session. Fortunately, the UP Play Max has the answer.
With its built in low-latency mode, accessible via the aptX Adaptive codec and activated via the iFi Nexis app, sound and vision are kept perfectly in sync. With the UP Play Max, you can keep your gaming edge and never miss a beat.












































































