We are delighted to announce that Audio-Technica joins as the official distributor of iFi audio across the Nordic region, marking an important step in strengthening our presence across Northern Europe. This partnership brings together two brands united by a shared passion for music and a commitment to creating products that enrich everyday life through exceptional audio experiences.
Established in 2024 as a joint venture between Bergsala NDP and Audio-Technica Europe, Audio-Technica Nordics combines deep regional expertise with the heritage of one of the world's most respected audio brands. Since its founding in Japan in 1962, Audio-Technica has earned a global reputation for craftsmanship, innovation, and a relentless dedication to sound quality, becoming a trusted name among music lovers, audio professionals, and creators worldwide.
Connected Through Sound
At the heart of both Audio-Technica and iFi audio is the belief that music has the power to inspire, connect, and transform everyday moments. Audio-Technica's mission to create high-quality products that enrich people's lives through sound aligns naturally with iFi's own philosophy.
Since launching in 2012, iFi has remained dedicated to designing award-winning audio products that bring listeners closer to the music they love. By combining innovative engineering with thoughtful design, we strive to deliver authentic, engaging listening experiences that reveal every detail and emotion within a recording.
Together, both brands share a commitment to helping people experience music as it was intended to be heard.
Strengthening Our Presence in the Nordics
With a strong network and extensive experience across the Nordic markets, Audio-Technica is supporting iFi's continued growth in the region. Their local expertise will ensure customers have greater access to iFi's range of portable, desktop, and home audio solutions, backed by dedicated service and support. We are excited to begin this new chapter alongside Audio-Technica and look forward to bringing exceptional audio experiences to even more music lovers across the Nordics.
By blending engineering excellence, craftsmanship, and a genuine love of music, this partnership reflects the values at the core of both brands. It reinforces our shared commitment to delivering authentic audio experiences that enrich everyday life.
Miles Roberts, Director of Global Business Development, said, “As iFi audio and Silent Power go from strength to strength, this is a reflection of our growing commitment to the northern European countries. We are enamored to work with Audio-Technica Nordic.”
Mats Cederholm, Managing and Sales Director of Audio-Technica Nordic said, “Audio-Technica Nordic is pleased to introduce iFi audio as an addition to our product portfolio. We both share the philosophy of making high-quality sound available to everyone. iFi audio's products deliver world-class sound experiences, with one goal in mind – to improve your music enjoyment.”
