UP Play Max

Flagship Sound for Flagship Phones.

The UP Play Max by passes your smartphone’s outdated internal audio hardware, and brings the world’s best Bluetooth performance to your wireless headphones.

Available for
£89.00
Preorder

Your Flagship Phone Deserves Flagship Sound.

Every year, smartphones become more powerful, more capable and sophisticated. Yet, when it comes to wireless audio, that potential remains held back by outdated Bluetooth technology. You can have the latest smartphone and the finest Bluetooth headphones, but still not be hearing everything they’re capable of. 

The UP Play Max is an ultra-compact dongle that unlocks flagship-level lossless Bluetooth - so your phone can finally send audio like the flagship it is. 

Key Features

The UP Play Max supports a range of codecs, including Hi-Res codecs such as LDAC, and aptX Lossless for CD quality lossless Bluetooth.

JVCKENWOOD’s K2 Technology restores harmonic content lost during digitisation, reinvigorating your music with detail and depth.

Dual headphone pairing lets two devices pair at once, so you can share the experience.

Accessible via the iFi Nexis app, the UP Play Max’s low-latency mode is perfect for lag-free gaming.

Break Free From AAC. 

Nowhere is this situation more apparent than within the Apple ecosystem. Even the most advanced iPhones in the world remain limited when it comes to wireless audio, with Apple’s ageing AAC code holding back what your headphones are capable of.

Compared to AAC, the UP Play Max’s Lossless compatibility opens the door to up to four times the detail in music from services such as Apple Music, Spotify Lossless, Qobuz, and more.

Android, Upgraded. 

While the UP Play Max completely overhauls iOS devices, its benefits for Android are no less transformative. With different phones supporting different codecs, and manufacturers aligning themselves with different technologies, getting the best possible Bluetooth performance can become a compatibility game. 

With the UP Play Max, you never have to pick a side - a single plug-and-play dongle instantly gives you a full range of hi-res Bluetooth codecs, including aptX Lossless, LDAC, aptX Adaptive, and more, so you never have to think about compatibility again. 

Better yet, for listeners who have stepped into the world of Lossless Bluetooth DACs such as the iDSD GR 2, GO pod Max, or NEO iDSD 3, the full capabilities of your DAC will be unlocked, opening a new level of sonic possibility. 

Harmonics, Restored. 

Even with a high-quality lossless connection, there’s more to great digital sound than resolution alone. Digital masters found on streaming services often lack the warmth and richness of their analogue counterparts, leaving you with sound that’s cold and clinical.  

JVCKENWOOD’s K2 Technology brings back that missing character, restoring natural harmonics in the high frequencies to capture the essence of the original master. 

With the UP Play Max, you can enjoy K2 processing with your CD quality library, no matter where your journey takes you. Simply activate through the UP Play Max’s integrated page in the iFi Nexis app and get ready to hear what the artist and engineers intended. 

"K2 Technology" is a trademark or registered trademark of JVCKENWOOD Corporation.

Bask in the Aura.

The UP Play Max features all-new Auracast compatibility, opening up a whole new world of options for shared listening.  Forget the awkward compromise of sharing a pair of headphones, with each listener left with half the experience. Auracast lets you quickly broadcast Bluetooth audio to an unlimited number of compatible listeners, without the need for passwords or pairing. 

With a single UP Play Max, you can share the experience with as many people as you like, wherever you are. 

*Auracast functionality will be added in a firmware update shortly after launch 

Play Together. 

For those who may not have Auracast-compatible headphones, the UP Play Max still offers ways to share the connection. 

Connect simultaneously and seamlessly to two pairs of headphones or earbuds using the SBC codec, without the struggle of syncing screens or compromised sound. Simply connect, press play, and get lost together in the joy of sharing your favourite music and movies.  

Game On. 

Bluetooth audio is convenient, but latency can quickly break immersion in TV and movies, and can instantly cripple a gaming session. Fortunately, the UP Play Max has the answer. 

With its built in low-latency mode, accessible via the aptX Adaptive codec and activated via the iFi Nexis app, sound and vision are kept perfectly in sync.  

With the UP Play Max, you can keep your gaming edge and never miss a beat. 
up play max

Crystal Clear Calls. 

Equipped with a microphone at the base, the UP Play Max makes taking calls on the move effortless. Built-in noise and echo suppression technology from Qualcomm keeps your voice clear, enabling you to speak hands-free while you head to your next destination. 

Whether it’s an urgent business call or in-game chat with friends, the UP Play Max will cut through noise and ensure your voice is heard. 

Powered by Nexis. 

The UP Play Max is powered by iFi Nexis, our mobile application that unlocks additional features and keeps your device up to date with the latest enhancements. 

Access the app to seamlessly control paired devices and active codecs, toggle K2 Technology, Auracast and low-latency mode, and complete OTA updates. 

Available on the App Store and Play Store. 

Specifications

INPUT USB-C
BLUETOOTH VERSION Bluetooth 5.4
BLUETOOTH CODECS aptX Lossless, LDAC, aptX Adaptive, aptX HD, aptX, AAC, SBC
TRANSMISSION DISTANCE ≥10m
POWER SYSTEM 5V/≥0.5A
POWER CONSUMPTION <10mA
DIMENSIONS 27.6 × 20.8 × 8mm (1.1 × 0.8 × 0.3”)
NET WEIGHT 3.0g (0.1 oz)
LIMITED WARRANTY UK and US - 12 months*
EU - 24 months

UP Play VS UP Play Max

Songs to Inspire Playlist

Critical Listening Guide