We’re thrilled to announce the appointment of Tim Penn as our new U.S. Sales Director. In this pivotal role, Tim will lead business development, strengthen dealer and distributor partnerships, and drive customer engagement across the U.S. market - all with the goal of expanding iFi/Silent Power’s North American presence.
With more than 40 years of senior leadership experience at iconic brands such as Fender, Gibson, Electrosonic, and Milestone, Tim brings unrivalled expertise to iFi. His background spans the Pro Audio, Pro AV, and Musical Instrument industries, where he has consistently built high-performing sales networks and cultivated long-term customer relationships.
Tim Penn shares his excitement about the new role:
“I’m excited to be joining iFi/Silent Power at such a pivotal time for the company, the U.S. market offers enormous potential for growth, and I look forward to working closely with our dealers, distributors, and rep firms to expand access to iFi’s innovative audio and Silent Power solutions. Our goal is to strengthen partnerships and deliver products that exceed expectations for today’s music lovers, creators, and professionals.”
As part of our wider U.S. growth strategy, Tim will also play a key role in expanding marketing initiatives, optimising distribution networks, and supporting the launch of new products designed to meet the evolving needs of U.S customers.
Miles Roberts, Head of Global Sales at iFi, adds:
“Tim’s proven track record and deep expertise across multiple sectors of the audio industry make him an invaluable addition to our team. His leadership will help us build on iFi’s British heritage while accelerating our mission to bring world-class sound and power solutions to a broader U.S. audience.”
With Tim Penn at the helm of our U.S. sales, we’re confident in the next chapter of growth for iFi/Silent Power, and we’re excited to continue delivering audio innovations that inspire.
