iFi audio appoints new Japan distributor


Tokyo based Emilai Inc. takes over the distribution of iFi’s award-winning range of audio products across specialist and mainstream retail channels with immediate effect 

Southport, England – iFi audio announces the appointment of Emilai as its new distribution partner for consumer and pro retail channels in Japan. 

With extensive expertise in the headphone, IEM (in-ear monitor) and portable audio sectors, Emilai’s portfolio offers clear synergy with iFi’s core product range. The company handles highly respected brands such as FIIO, Noble Audio, MYTEK, Aurender, Kordz, and Benchmark, with established retail relationships ranging from specialised online stores and audio chains to department stores and airport retailers. 

By joining forces with Emilai Inc, iFi aims to further expand its market reach as the company continues its quest to provide innovative audio solutions that enrich the lives of its customers. 

Miles Roberts, Global Head of Sales at iFi audio, said: “We considered long and hard before selecting our new distribution partner for Japan. In the end, Emilai’s experience and reach, coupled with the team’s vision of how our products will fit into the company’s current portfolio, made it the perfect choice.” 

Miles Roberts added: “We are continually looking at ways to evolve our global business in the dynamic world of audio technology and Emilai’s expertise, extensive reach and strategies for sustainable growth resonate seamlessly with our goals”. 

Kotaro Shima, Emilai’s co-founder and Director, commented: “In recent years, there has been a growing demand for personal audio products, including desktop audio equipment, driven by the expanding use of individuals enjoying music in personalized environments. To swiftly respond to the latest market trends, we are pleased to add the iFi audio brand, renowned for developing high-performance personal audio products. With this addition, Emilai Inc. is strengthening its portfolio of brands and product lineups, covering a wide range of personal audio segments from mobile to desktop audio, and striving to further enhance our competitive edge”. 

Japanese retailers should direct iFi product enquiries to the Sales representative in Emilai Inc. 

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